Service Product Analysis Essay Example | Topics and Well Written Essays - 1000 words

Service Product Analysis - Essay Example These factors might seem insignificant but when observed in depth, reveals the fact that they are capable of manipulating the level of satisfaction as well as the behaviour of a customer in a positive and in a negative way. Both the factors of behaviour and satisfaction isn relation to a customer hold huge importance in the service industry. Importance of Servicescape Servicescape is said to be the structure or the physical atmosphere that encircles the service. As the individuals present in this physical atmosphere also form and manipulate the atmosphere, so, the social atmosphere or environment is incorporated in the above definition too. A quite vital role is played by the servicescape in forming the expectations of the customers, differentiation in service, making easy the objectives of the customer along with the employees and manipulating the characteristic of the experiences of the customers. It is capable of manipulating the relationship objectives of customers who are import ant. It begins with drawing the customers to withholding and also in improving the relationship between the customer and the service firm. The appearance and structure of Servicescape assists in drawing customers towards the facility of the offered service. For instance colours, scent, signs and music could be made use to draw customers. After this the Servicescape would assist in providing experience to the customers and manipulate his or her level of contentment through the deliverance of the service (Swartz and Iancobucci 2000). Thus, it can be understood that servicescapes are not only a significant factor in shaping impression of a particular customer but is even a significant basis of fact while assessing along with the service organisation on the whole. It is quite important in the industry of hospitality where the customers interrelate along with the physical atmosphere compared to anything else. It implies that customers relate to the servicescape even before having an expe rience or understanding of the service. Therefore, it is a variety of environmental signs and physical elements which help persons outline a picture that is holistic regarding the whole servicescape (Donovan and Rossiter 1981) The Purpose of Service Environment Servicescapes which is also known as service environment narrates about the appearance as well as style of the physical environment along with other experiential components witnessed by customers at the sites of service organisations. For service organisations which discharge services of high-contact, the structure of the physical setting and the way in which jobs are carried out in the course of contact with the customers by the employees, together play an essential part in forming a specific corporate distinctiveness and outlining the characteristic of the understanding of the customers. This particular physical environment and its associated atmosphere have an effect on the behaviour of the buyer in few important ways. The environment serves as a medium of message creation by employing cues that are representational in order to correspond to the planned audience regarding the distinguishing characteristic and quality of the experience related to the service. It serves as a medium of attention creation in order to make the physical envi

First assigment Essay Example | Topics and Well Written Essays - 750 words

First assigment - Essay Example Personally, this artwork is the most beautiful set of limestone that I have ever seen in my entire life that is why I chose it for this assignment. The artwork is the Floor Mosaic Fragment Depicting Bacchus. The artwork is made of limestone tesserae with a dimension of 117.5 x 117.5 cm. The estimated date of its creation is before 5th century and its provenance is Daphne, from a villa at Daphne near Antioch or modern Antakya, Turkey (RISD Museum, nd). The artwork is an image of Bacchus in the center of the mosaic floor. The form of the whole artwork is a perfect square and inside the square is circle with a series of wave inside it. The color is flesh and inside the wavy circle is the image of Bacchus looking in the upper left corner of the box. He is wearing the typical roman garb with laurels on his head indicating that he holds a special position in roman society. I would like to compare the style of the artwork to Rembrandt’s later works where thick marks of brushes can be seen in the painting. It may look rough when scrutinized closely but its beauty is revealed when looked at a distance. The same is true with the floor mosaic fragment of Bacchus where its beauty can only be appreciated when looked at a distance because the color blends to form a complete whole portrait of Bacchus. There are also some details and decorations that may not be seen when the artwork is observed closely but can be appreciated when one steps back to appreciate the whole picture. For example, the roman leaves on the head of Bacchus may be just pebbles or lime stones when observed closely but when steps back, the intricate detail of the artwork can be appreciated. The same is true for the dress. Up close, it does not resemble to any work of art but just a collection of lime stones until of course one steps back and realize that it is in fact a dress. One has to remember that during that time, the formal method of drawing or painting did not yet