Mango Case Study Essay Example for Free

Mango Case Study Essay MANGO is an internationally famous multinational which designs, manufactures and markets women’s and men’s clothing and accessories. Its Headquarters are based in Palau Solita I Plegamans (Barcelona). At the current time, the company has over 11.000 employees out of which 82% are females, with an average age of 32. The Hangar Design Center, where more than 1500 employees work, is the biggest design center in Europe, with a surface area of 10.000 m2 and more than 550 professionals dedicated to creating fashion garments and accessories for women. The Quality, Purchasing and Design departments are also located there. The central offices have a total surface area of 150,000 m2 and their own structure, which comprises the departments of Image and Advertising, Property Management, Expansion, Production Control and Stores Distribution, Store Architecture and Interior Design, in addition to Logistics, Administration and IT systems. The company currently has a total of 2415 stores in 107 countries worldwide. Their expansion continues in cities of the stature of Tokyo, Beijing, Erlangen or Verona. MANGO considers its keys to their success are: Concept, Team and Logistics System. Concept The company is very keen on having a highly defined concept. The MANGO concept relies on an alliance between a product of a high quality with an original design and a strong brand image. Dressing the modern, urban women for her daily needs is the formula the company has analyzed, adapted and applied in all the countries in which MANGO is present: it has been and remains one of the keys to their commercial success and international prestige.

The Story of an Hour and The Yellow Wallpaper :: The Story of an Hour

The women in The Story of an Hour and The Yellow Wallpaper attempt to overcome their oppression by finding an outlet. They tried to find something or do something that would comfort them. In The Story of an Hour, the window is the main symbol. Correspondingly, in The Yellow Wallpaper, the wallpaper itself is the main symbol. In The Story of an Hour, the window is what symbolizes Mrs. Mallard’s freedom in that she has new opportunities. She says that she is finally free, â€Å"free body and soul.† She says this because she realizes that she is finally free from her husband. It can be inferred from the story she was oppressed because she didn’t have any opportunities in the past. The window is what releases her from her oppression by setting her free and giving her new opportunities that were not available to her in the past. In The Yellow Wallpaper, the wallpaper symbolizes her oppression in a way. In which John’s wife sees a woman in the wallpaper. During the daytime the light makes it look as if she is behind bars shaking them. However, during the night the woman in the wallpaper creeps around. John’s Wife relates the woman in the wallpaper to herself by saying that she creeps in the daytime when John isn’t around. However, during the night she is quite still because John is around and he will notice her. John’s wife tries to overcome her oppression by setting the woman free inside the wallpaper, in order to free her oppression. Which the house itself is a prison for her since John won’t let her leave and that he keeps telling her that writing will make her worse, while it was only

Virgin Mobile Case Analysis

Virgin Mobile has strategically shaped its marketing mix to appropriately target the younger demographic. First, lets look at it’s the product element. The younger demographic is more open to new things like text messaging, downloading information from their phones, ring tones, faceplates, graphics, having access to popular entertainment on their phone, etc. For younger people, phones are less of a tool and more of a fashion accessory or personal statement. To appeal to these needs, Virgin Mobile created â€Å"VirginXtras,† which involve the delivery of popular content, features, and entertainment. They signed an exclusive, multi-year content and marketing agreement with MTV networks to deliver music, games, and other such content to Virgin Mobile subscribers. Consumers have access to branded accessories and phones, graphics, ring tones, text alerts, and voice mail. In addition to the MTV-branded content, Virgin Mobile also included the following VirginXtras: text messaging, online real-time billion, rescue ring (a prearranged â€Å"escape† call such as to avoid a bad date), wake up calls, fun audio clips, a hit list of top 10 songs in which subscribers can listen to and vote for, a music messenger that allows subscribers to shoot a message to their friends so that they listen to a song, and a movie application that provides descriptions, show times, and ticket purchases in advance. All of these features appeal to the youth market, and generate additional usage and loyalty. Next lets look at the elements of placement and distribution. Virgin Mobile adopted a channel strategy that was more closely aligned to its target-market segment. They decided to distribute their products in channels where youth shop, which means places like Target, Sam Goody, music stores, and Best Buy. These are the stores that kids usually buy consumer electronic products, such as CD players and MP3 players. Virgin Mobile decided to package their products in similar consumer electronics packaging so it would be familiar to these consumers. They created a clear, see through package where consumers can examine the phone without a salesperson helping them and purchase it like they would any other consumer electronics product they would normally buy. Virgin made a contract with the handset manufacturer Kyocera from which it buys different phone models with different features and functions. The first two basic models were bundled with interchangeable faceplates that would be decorated with eye-catching colors and patterns, bundled into a bright red starter pack. This starter pack would be easily visible on large point-of-sale displays, and available at all of the popular retailers that the younger demographic shops at. The younger demographic doesn’t want to be hassled with sales people and extra obstacles in purchasing a phone. They want fashionable, accessible, easily located, and conveniently located products. That is the exact aim Virgin Mobile was going for in its placement and distribution strategy. Another important element of the marketing mix is promotion. Virgin mobile had a much tighter focus and narrower target market than that of their competitors. This meant that they could target the youth demographic in a more direct, efficient, and less-cluttered way. As generally noted, the younger generation is more responsive to advertisement that is up-to-date, modern, fun, and relates to the â€Å"young and hip† attitude of their generation. Since younger consumers often view their phone as a personal statement, it was important for Virgin Mobile to reach this personal and youthful side. They devised an advertising that the company described as â€Å"quirky, offbeat, and completely different. The ads featured teens and made use of strange, quirky metaphors. They named their phone models â€Å"Party Animal† and â€Å"Super Model† to relate to pop culture and the younger generation’s lifestyle. Virgin Mobile used this unique promotional strategy to stand out from the rest of crowd and truly make a statement to the younger demographic with ads that are not boring and â€Å"run-of-the-mill. † They were a lot more unique, creative, and entertaining—all attributes that younger consumers value. Furthermore, the company worked with popular youth magazines to publish â€Å"advertorial† pieces. Virgin Mobile also executed numerous high-profile street marketing events that featured paid performers—dancers and gymnasts dressed in red from head to toe—who engaged in various stunts. Perhaps the most famous and attention grabbing promotional stint was for the launch of the Virgin Mobile USA service. The cast of The Full Monty—a popular Broadway show—appeared with Sir Richard Branson (Virgin founder) dangling from a building in NYC Time Square wearing nothing but a large Virgin Mobile red phone. It is events and promotional stints like these that truly reach out the younger aged consumers—bold, exciting, modern, and fun. Virgin Mobile Case Analysis Virgin Mobile has strategically shaped its marketing mix to appropriately target the younger demographic. First, lets look at it’s the product element. The younger demographic is more open to new things like text messaging, downloading information from their phones, ring tones, faceplates, graphics, having access to popular entertainment on their phone, etc. For younger people, phones are less of a tool and more of a fashion accessory or personal statement. To appeal to these needs, Virgin Mobile created â€Å"VirginXtras,† which involve the delivery of popular content, features, and entertainment. They signed an exclusive, multi-year content and marketing agreement with MTV networks to deliver music, games, and other such content to Virgin Mobile subscribers. Consumers have access to branded accessories and phones, graphics, ring tones, text alerts, and voice mail. In addition to the MTV-branded content, Virgin Mobile also included the following VirginXtras: text messaging, online real-time billion, rescue ring (a prearranged â€Å"escape† call such as to avoid a bad date), wake up calls, fun audio clips, a hit list of top 10 songs in which subscribers can listen to and vote for, a music messenger that allows subscribers to shoot a message to their friends so that they listen to a song, and a movie application that provides descriptions, show times, and ticket purchases in advance. All of these features appeal to the youth market, and generate additional usage and loyalty. Next lets look at the elements of placement and distribution. Virgin Mobile adopted a channel strategy that was more closely aligned to its target-market segment. They decided to distribute their products in channels where youth shop, which means places like Target, Sam Goody, music stores, and Best Buy. These are the stores that kids usually buy consumer electronic products, such as CD players and MP3 players. Virgin Mobile decided to package their products in similar consumer electronics packaging so it would be familiar to these consumers. They created a clear, see through package where consumers can examine the phone without a salesperson helping them and purchase it like they would any other consumer electronics product they would normally buy. Virgin made a contract with the handset manufacturer Kyocera from which it buys different phone models with different features and functions. The first two basic models were bundled with interchangeable faceplates that would be decorated with eye-catching colors and patterns, bundled into a bright red starter pack. This starter pack would be easily visible on large point-of-sale displays, and available at all of the popular retailers that the younger demographic shops at. The younger demographic doesn’t want to be hassled with sales people and extra obstacles in purchasing a phone. They want fashionable, accessible, easily located, and conveniently located products. That is the exact aim Virgin Mobile was going for in its placement and distribution strategy. Another important element of the marketing mix is promotion. Virgin mobile had a much tighter focus and narrower target market than that of their competitors. This meant that they could target the youth demographic in a more direct, efficient, and less-cluttered way. As generally noted, the younger generation is more responsive to advertisement that is up-to-date, modern, fun, and relates to the â€Å"young and hip† attitude of their generation. Since younger consumers often view their phone as a personal statement, it was important for Virgin Mobile to reach this personal and youthful side. They devised an advertising that the company described as â€Å"quirky, offbeat, and completely different. The ads featured teens and made use of strange, quirky metaphors. They named their phone models â€Å"Party Animal† and â€Å"Super Model† to relate to pop culture and the younger generation’s lifestyle. Virgin Mobile used this unique promotional strategy to stand out from the rest of crowd and truly make a statement to the younger demographic with ads that are not boring and â€Å"run-of-the-mill. † They were a lot more unique, creative, and entertaining—all attributes that younger consumers value. Furthermore, the company worked with popular youth magazines to publish â€Å"advertorial† pieces. Virgin Mobile also executed numerous high-profile street marketing events that featured paid performers—dancers and gymnasts dressed in red from head to toe—who engaged in various stunts. Perhaps the most famous and attention grabbing promotional stint was for the launch of the Virgin Mobile USA service. The cast of The Full Monty—a popular Broadway show—appeared with Sir Richard Branson (Virgin founder) dangling from a building in NYC Time Square wearing nothing but a large Virgin Mobile red phone. It is events and promotional stints like these that truly reach out the younger aged consumers—bold, exciting, modern, and fun.

Untitled - 1341 Words

In The Medium Is the Message by Marshall McLuhan, he explores new media in its most original, basic and pure way as an object, furthermore, he use the idea of the medium itself carries the message rather than the message, furthermore, to analyze how new media influence in the society. At the end, McLuhan explain the role of broadcast television (as a new medium) and how television itself become a â€Å"fixed charge† in people’s day-to-day living which we simply cannot live without it. (Marshall McLuhan 1962, p.209) Base on Mcluhan’s notion of how a medium formed in the past, if the idea still apply to the mass communication media nowaday as the media themselves shape the society regardless of the content it carries, or there is a new relation†¦show more content†¦As the time goes by, the technology become cheaper and available to the general public, therefore more and more developers start to develop game to fulfill the need as an entertainment purpose. Another argument mentioned by Raymond Williams’s: The media are used by an order of society to manipulate others to further its own agenda. This position states that if a specific technology such as television did not exist, this higher hierarchy group would find another way to influence or control the masses. There was a time when all political groups support their own television station financially and there were only two to three channels on television. Due to the political group owns the television channel, the group have the control of the programs and the commercials, they repeatedly broadcast to emphasize their political need and achieve their political agendas, and then carry out those messages to the public during the election period. There are always political commercial right after a popular program, so the population been fed with all the positive side of the particular party. Nowadays, just the news channels alone, there is a wide variety to choose from that can be fulfill the needs of the society and even individuals. We have the privilege to choose different media for receiving the messages, and since we can choose from all kinds of media, we are no longer blinded by the messages. We are even allow to interact almost in real time, therefore,Show MoreRelatedUntitled and Advice to My Son, by Peter Meinke1122 Words   |  5 Pagespoem write about similar topics and also reflect the same stylistic characters among his or her poems. In Peter Meinke’s two poems, titled Untitled and Advice to my son, he created them both using a specific tone and the same subject to create different themes. Both of these poems also included some of the important elements of poetry. Peter’s poem Untitled is about a father, possibly Peter’s, who is writing this poem to his 10 year old son. 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